Illustrator

Trajan Jia

Petit Chinoiserie is an innovative approach to the commercialisation of eastern aesthetics by artist Trajan and creative-crossover expert Kina. They believe the defining feature of eastern culture is not the impoverished and monotonous stereotype; it is not just an exchange of cultural information in the high-volume traffic of today. Instead they believe it is a cultural fusion of eastern native wisdom and worldwide understand. They feel it is a continual shaping of the oriental life sentiment, ever present in the now. They desire to create fresh meaningful concepts which stem from this perspective.

They chose an iconic element from the Chinoiserie pattern, a monkey, to represent their brand. A tiny monkey who shuttles back and forth through different times and cultural zones. The monkey has been illustrated as a wise, mysterious, magical yet also jocular figure both with Chinese and Indian mythology. Kina and Trajan feel the combination of these characteristics epitomise the ethics of their brand spirit.

Client | Starbucks, ESTEE LAUDER, ROCKINGZOO, Tmall, BVLGARI, SAGA CRUISE, Hasbro, UNilever...